Ross Ament, M.A., CAE, is president of Ament Associates Inc. He provides guidance to agriculture businesses on how to utilize tourism and assists communities in creating agritourism destinations. Ament also works with associations and nonprofits to improve governance and strategic planning. Ament is president of Agriculture Tourism Partners of Illinois. He can be reached at 630-466-8024 or rament1[at]aol[dot]com. More information can be found at www.amentassociates.com.