UNL students create Prairie Fire marketing campaigns
What is a capstone course anyway?
Every semester in the University of Nebraska-Lincoln’s (UNL) College of Journalism and Mass Communication’s advertising sequence, senior ad majors face the much-anticipated and sometimes-dreaded capstone course called “Advertising and Public Relations Campaigns.” A capstone course, by definition, is the learning experience in which students put it all together and work with a “real” client with real-world marketing and advertising challenges. They’re clients who need a strategically researched, conceived and executed promotional program, but don’t have the hundreds of thousands of dollars for a big-time ad agency effort.