Imagine a World


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Amory Lovins will present “Winning the Oil End Game,” the fourth scheduled lecture in this year’s E. N. Thompson Forum on World Issues. The opinions contained in this essay are solely those of the author and do not necessarily reflect the opinions of the Thompson Forum or the sponsoring organizations.

By Amory B. Lovins

Let me tell you a story. In the early 1950s, the Dayak people in Borneo had malaria. The World Health Organization had a solution: spray DDT. They did; mosquitoes died; malaria declined; so far, so good. But there were side effects. House roofs started falling down on people’s heads, because the DDT also killed tiny parasitic wasps that had previously controlled thatch-eating caterpillars. The colonial government gave people sheet-metal roofs, but the noise of the tropical rain on the tin roofs kept people awake. Meanwhile, the DDT-poisoned bugs were eaten by geckoes, which were eaten by cats. The DDT built up in the food chain and killed the cats. Without the cats, the rats flourished and multiplied. Soon the World Health Organization was threatened with potential outbreaks of typhus and plague, and had to call in RAF Singapore to conduct Operation Cat Drop - parachuting a great many live cats into Borneo.

This story - our guiding parable at Rocky Mountain Institute - shows that if you don’t understand how things are connected, often the cause of problems is solutions. Most of today’s problems are like that. But at RMI we harness hidden connections so the cause of solutions is solutions: we solve, or better still avoid, not just one problem but many, without making new ones, before someone has to go parachuting more cats. So join me in envisioning where these linked, multiplying solutions can lead if we take responsibility for creating the world we want.

Imagine a world, a few short generations hence, where spacious, peppy, ultrasafe, 120- to 200-mpg cars whisper through revitalized cities and towns, convivial suburbs, and fertile, prosperous countryside, burning no oil and emitting pure drinking water - or nothing; where sprawl is no longer mandated or subsidized, so stronger families eat better food on front porches and more kids play in thriving neighborhoods; where new buildings and plugged-in parked cars produce enough surplus energy to power the now-efficient old buildings; and where buildings make people healthier, happier and more productive, creating delight when entered, serenity when occupied and regret when departed.

Imagine a world where oil and coal are nearly phased out and nuclear energy has disappeared, all vanquished by the competitors whose lower costs, risks and delays have already enabled them to capture most of the world’s market for new electrical services - energy efficiency, distributed renewables, combined-heat-and-power - and by advanced biofuels that use no cropland and move carbon from air to topsoil; where resilient, right-sized energy systems make major failures impossible, not inevitable; where collapsing oil demand and price has defunded enemies, undermined dictatorship and corruption, and doused the Mideast tinderbox; where energy policy is no longer a gloomy multiple-choice test—do you prefer to die from (a) climate change, (b) oil wars or (c) nuclear holocaust? We choose (d) none of the above.

Imagine, therefore, a world where carbon emissions have long been steadily declining - at a handsome profit, because saving fuel costs less than buying fuel; where global climate has stabilized and repair has begun; and where this planetary near-death experience has finally made antisocial and unacceptable the arrogance that let cleverness imperil the whole human prospect by outrunning wisdom.

Imagine a world where the successful industries, rather than wasting 99.98 percent of their materials, follow Ray Anderson’s lead: they take nothing, waste nothing and do no harm; where the cost of waste is driving unnatural capitalism extinct; where service providers and their customers prosper by doing more and better with less for longer, so products become ever more efficient to make and to use; where integrative engineering and biomimicry create abundance by design; and where elegant frugality turns scarcities and conflicts in energy, water, land and minerals into enough, for all, for ever.

Imagine a world where the war against the Earth is over; where forests are expanding, farms emulate natural systems, rivers run clean, oceans are starting to recover, fish and wildlife are returning, and a stabilizing, radically resource-efficient human population needs ever less of the world’s land and metabolism, leaving more for all the relatives who give us life.

Imagine a world where we don’t just know more - we also know better; where overspecialization and reductionism have gone from vitally fashionable to unaffordably foolish; where vision across boundaries triumphs, simply because it works better and costs less.

Imagine a world secure, free from fear of privation or attack: where conflict prevention is as normal as fire prevention; where conflicts not avoided are peacefully resolved through strengthened international laws, norms and institutions; where threatened aggression is reliably deterred or defeated by nonprovocative defense that makes others feel and be more secure, not less; where all people can be nourished, healthy and educated; and where all know Dr. King’s truth that “Peace is not the absence of war; it is the presence of justice.”

Imagine a world where reason, diversity, tolerance and democracy are once more ascendant; where economic and religious fundamentalism are obsolete; where tyranny is odious, rare, failing and dwindling; and where global consciousness has transcended fear to live and strive in hope.

This is the astonishing world we are all gradually creating together. It’s being built before our eyes by a myriad world-weavers, half of whom are women, many poor, many linked via millions of grassroots groups. In their many ways, they’re mobilizing society’s most potent forces - businesses in mindful markets and citizens in vibrant civil society - to do what is necessary at this pivotal moment, the most important moment since we walked out of Africa: the moment when humanity has exactly enough time, starting now.

Running through this emerging tapestry is a bright thread: a small group of unusual people who - with humor and fearlessness, chutzpah and humility, eager enthusiasm and relentless patience - are composing their lives and combining their efforts to make it so.

Here we are. And now imagine the power of all of us together to make it so.

The text of this speech was delivered on Aug. 10, 2007, at RMI25 Celebration in Basalt, Colo. Streaming video of the presentation is available at

The author’s lecture will take place Tuesday, Feb. 12 at 7 p.m. at the Lied Center for Performing Arts, 12th and R Streets, Lincoln, Neb. The lecture is free and open to the public but tickets are required. Contact the Lied Center Ticket Office, 402-472-4747 or 800-432-3231 for tickets. The lecture is also streamed live on the UNL Web site, For more information on this year’s Thompson forum, go to



Submitted by Anonymous (not verified) on

I have no idea why it three years or this question to surface, but it has long last come to our attention. DDT was a universally used pesticide world-wide to eliminate primarily mosquitoes, but many other vectors. It's use has been fairly well discontinued for over 40 years after Rachel Carson's award winning book, "The Silent Spring" wherein she set forth much evidence that DDT did not break down in the environment but created lasting negative effects on many forms on wildlife and human beings.

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